75% of internet users in this country now go online when
they're looking for health information.

Over a third of these people researched specific health
topics online before visiting a doctor for advice about it…

After a medical appointment, 43.5% of those
surveyed then turned to the Internet to learn more…

“Physician” was the response of most people
when asked which source they would most likely
use to find medical information or health advice…

And yet …  

Very few physicians actually feature medical information on their
website, according to the same study.  

Your website should serve as more than a business card.
It can be a way to enhance your connection with patients … and gain exposure while establishing your expertise and reputation among prospective patients … most importantly, the ones already searching to find a doctor in your specialty.

(These statistics come from Burst Media, September 2007 and the Illuminas study by Cisco Systems, March 2007)